Benjamin Schoderer
Biography
Benjamin is a seasoned & award winning marketing professional focussing on driving mobile / digital programmes in corporate environments. Having led the digital marketing portfolio at Yum! Brands for KFC Africa for more than 5 years he returned home and joined KFC Germany in September 2019 where he leads the digital communication and consumer engagement programme. Prior to this he helped establish the digital function and strategy at Vodacom (Vodafone) South Africa where he led the digital marketing and sales teams until joining Yum! Brands in 2014. Before relocating to South Africa in 2007 he worked in mobile content and strategy for the Bertelsmann Group in Hamburg, Germany.
Benjamin was named “Best Marketer 2018” at the 2018 IAB Bookmark Awards (South Africa).