Utilizing Instagram’s ad platform to tell visual stories that sell

18 Mrz 2020
11:30 - 12:20
Agata Krzysztofik, Piktochart
Stories combined with visuals are an extremely powerful marketing tool.
It all comes down to the way our brains work. While visuals prompt our brain to make decisions for us, stories trigger the release of a trust hormone called oxytocin. Visual storytelling ultimately gives you trust plus decisions. All every marketer is looking for.
No wonder that some of the most effective marketing campaigns are the ones that incorporate visual storytelling. With Instagram being one of the fastest-growing social media platforms, this is becoming even more important. More and more brands start utilizing Instagram’s ad platform with the hope of driving conversions and sales among Millenials. But only the brands that understood how visual storytelling works will succeed. In this presentation, Agata will walk you through examples of companies that have been successful using visual storytelling on Instagram to stand out from the crowd and drive 10x results. At the end of the presentation, you will walk out with ideas that you can easily test at your own company.