Leveraging the Facebook Algorithm for Best Performance

19 Mrz 2020
11:15 - 12:00
Michelle Morgan, Clix Marketing
Facebook Ads relies heavily on its algorithm when serving your ads. To see top results, we have to be sure we’re properly framing our brands but also keeping all algorithm considerations in mind. In this talk, I’ll cover the main points marketers should keep in mind when running Facebook Ads:
  • Focusing on the right conversion action, even if that means customizing your pixels to your sales funnel.
  • Properly managing budgets and scaling within prescribed limits, especially now that Campaign Budget Optimization is the law of the land.
  • Customizing ads and placements to see top results no matter where your audience is.
  • Choosing a campaign structure that blends the best of all 3 considerations above to see maximum results.