Oliver Busch

“Building bridges for marketers to innovation + execution” is the common thread in Oliver Busch’s career with renowned advertisers, agencies + publishers, since the late 90’s. As speaker, author, manager + industry representative he was among the very first on digital Brand Building, Targeting, Performance Marketing and Programmatic Advertising – with companies such as BBDO, Scout24, Parship or MediaMath. His book “Programmatic Advertising” is a globally most sold standard reference. As Director DACH he serves longer than 98% of Meta’s global workforce, focused on innovation + excellence for agencies + the ecosystem.